TRADITIONAL MEDIA
Everyday a Firesale
The way in which we consume media is rapidly evolving; however, traditional media is still a powerful voice in the marketplace and can be a great value.
35% of American households $50,000 plus read a daily paper.
93% of America listens to radio weekly.
Average household spends hours watching TV every week.
If they drive outdoor billboard advertising is in line-of-sight.
Traditional Marketing and Advertising
Newspaper
One of America's Best Marketing Values
Who Reads the Daily Paper:*
AGE PERCENT
18-24 17%
25-34 20%
35-44 23%
45-54 32%
55-64 40%
65+ 52%
37% of Millennial's Read Sunday Paper.**
*PEW Research April 29, 2015.
**Scarborough 2016
Radio
93% of America Tunes in Weekly
Includes:
- Idea development
- Script-writing
- Voice talent available 24/7
- Premium production & mastering
- Jingles & custom music beds made on-site
- Voice-on-hold
- Negotiation & placement of buys
Television
Average American watches TV nearly 3 hours a day*
Includes:
- Idea development & creative
- Talent selection & directing
- Script-writing & story-boarding
- Premium production & mastering
- Negotiation & placement of buys
- Programmatic & Over-the-top (OTT)
- Real-time response tracking
Billboards
The advertising medium least affected by the digital revolution.
Includes:
- Idea development
- Agency Art
- Evolution posting
- Negotiate & placement
traditional advertising
Traditional Marketing
Insights
Conventional Media
We'll show you how we doubled overall digital web activity using conventional media. We had immediate response measured to the cash register, and big, beautiful branding, too.
Print And Digital Advertorials
One client added duct cleaning to his company and was advertising it with no results. Consumers didn’t understand the benefits of duct cleaning, and typical advertising wasn’t working.
Drive Digital with Radio
Over 90% of America is tuned into radio. We’ll tell you the watermelon and garden hose story that doubled our audience and cut the price by 20%. And how about buying radio for pennies on the dollar?
